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KING OF CLUBS

The ultimate accolade. Relevant entrants in other categories will automatically be entered in this category, which will also be open to direct entrants and nominations. Companies and/or individuals shortlisted from other categories may also be put forward for this Award at the judges' discretion.

BAR MANAGER/BAR STEWARD OF THE YEAR

This will be awarded to the individual who, in the judges, opinion, best demonstrates that he/she has a clear understanding of their role in securing a healthy future for their club

Has managed to maximise benefits at the bar
- Runs an efficient bar - stick control, P&L
- Has introduced new lines/new launches/promotions at the bar
- Has recognised the changing face of the licensed industry and has created initiatives to reflect this (for example: introducing new ranges, cask, snacks, inputted into revenue-raising initiatives etc)
- Is an integral part of why members come back for a perfect pint, friendly welcome etc
- Has the ability to motivate staff (where appropriate)

CAMRA REAL ALE CLUB OF THE YEAR IN ASSOCIATION WITH CLUB MIRROR

This club will demonstrate its commitment to cask through:

- Excellent cellarmanship/Training
- Range/ guest ales
- Actively promoting Cask to members/guests (internally/externally)
- Beer festivals and tastings would be an added advantage

Please note: This runs to a separate schedule; clubs should apply directly to Club Mirror for further information.

CATERING CLUB OF THE YEAR

This is subdivided by style of catering to ensure that like is compared with like. To ensure that this is possible, each club must identify whether the food is:

a) Provided by external contract caterers.
b) Brought in as ready meals for reheating. If so, approximately what percentage of the menu does this represent
The Catering Club's of the year will be presented to club/s who, in the judges opinion, provides the best and most appropriate catering for its members. To be considered, clubs must:

- Have a standalone menu
- Provide food every day of the week
- Provide a varied menu to caterer for a breadth of tastes
- Provide a valuable service to members (and/or guests)
- Provide a valuable revenue stream to the club
- Be aware of Food Safety in the kitchen

Please note: Clubs are required to provide their menu to Club Mirror.

CHAIN OF THE YEAR

This Awards was launched in 2010 and this category is expected to continue to broaden the reach of the Awards to chains (such as Esporta, David Lloyd etc). They can be nominated, by sponsors and readers, and followed up by the Club Awards judges.

Judging criteria for this Award would demand evidence of:

- Financial performance against company objectives
- Consistency of brand and brand values across all outlets
- Head office support from the smallest to largest outlet
- Initiative and creativity
- Successful marketing/PR/Advertising strategies

CHARITY CLUB OF THE YEAR

This category is designed to showcase how much the club sector contributes to the community/charities. Each club is asked:

- How much they give to charity each year
- How funds are raised
- Who funds are raised for

ALSO:

Where 'charity begins at home', how does the club help:

- It's less fortunate members
- The community

COMMITTEE OF THE YEAR

This Award will be given to the committee which, in the judges' opinion, has demonstrated their ability to work towards a common goal of enhancing and growing the club. This will include:

- Strong teamwork; successful implementation of initiatives as a team
- Forward thinking; determined to secure the financial well-being of the club

COMMUNITY CLUB OF THE YEAR

This club must be:

- A pro-active club which is plugged into the local community
- Playing a demonstrable part in local life, a focal point for activity
- Encouraging membership from all ages and all walks of life. E.g.:
- Pensioners lunch clubs; days out; parties.
- Children - fun days; kids discos; crèches

DARTS CLUB OF THE YEAR

(See 'Sports Categories' at foot of this document)

ENTERTAINMENT CLUB OF THE YEAR

This club must demonstrate an overall commitment to entertaining its members. This can include, for example:

- Darts/snooker/pool/poker/bingo etc
- Music nights/bands/dance nights/comedy etc
- Family fun days/outings/Pensioners parties
- Race nights/days
- Zumba, dancing etc
- Beer festivals

FOOTBALL CLUB OF THE YEAR

See 'Sports Categories' at foot of this document. Please note: should the level of entries be such that judges are unable to judge small v. large fairly, this may be subdivided into categories based on turnover.

GOLF CLUB OF THE YEAR

See 'Sports Categorie' at foot of this document. Please note: the scale of entries means that we have entries from local clubs as well as Wentworth, for example. As a result this category will be subdivided based on turnover.

GREEN CLUB OF THE YEAR

This will be awarded to the club which can demonstrate it has used green initiatives within the club which:

- Saves the club money
- Improves the general ambience of the club (where appropriate: e.g.: Air conditioning etc)

Clubs will need to demonstrate cost of implementation versus savings.

GROUNDS TEAM OF THE YEAR

This will be awarded to club team who can demonstrate:

- Ability to maintain grounds to required club standards
- Knowledge of latest techniques (e.g.: water saving; turf management)
- Efficiency in all aspects of grounds maintenance

MANAGER/SECRETARY OF THE YEAR

This will be awarded to the individual who best demonstrates that he/she:

- Has managed to maintain and drive the membership base - Has recognised the changing face of the licensed industry and has created initiatives to reflect this - Has a clear understanding of their role in securing a healthy future for their club - Has the ability to motivate staff - Has managed to maintain/increase revenues & runs a healthy P&L - Runs an efficient operation

MARKETING CLUB OF THE YEAR

This club will demonstrate how it is using marketing to promote the benefits/activities of its club, driving business and retaining/building membership. These can include:

- The development and marketing of new initiatives
- Promotions/Flyers/posters/POS
- Advertising (if appropriate)
- Use of IT/data/DM/e-mails/e-shots; web

MEMBERSHIP CLUB OF THE YEAR

This Award will be given to the club which is able to demonstrate elements of the following:

- Has increased its membership significantly over the past 12 months (from June 2011-June 2012)
- Has undertaken a membership drive
- Continuously works to find new ways to involve members
- Provides members with a safe and appealing place for members to socialise

MOST IMPROVED CLUB OF THE YEAR

This will be awarded to the club which can demonstrate substantial growth/change (Jan 2011 - June 2012). The criteria is broad for this category but could include:

- Increased revenues
- Paid off loans
- New initiatives

RACING CLUB OF THE YEAR

This is awarded to the club which has used horseracing to great effect within the club, to:

- Increase footfall from members
- Improve/add to the entertainment programme

REFURBISHMENT

Judges will be looking for evidence of:

- Well-designed and attractive premises
- Use of the space available
- Attempts to enhance the members' experience. This can include, for example, comfortable seating areas, investment in HD etc

 

NB: As the sums spent on refurbishment will vary substantially, this category may be subdivided based on turnover/projects undertaken.

RUGBY CLUB OF THE YEAR

See 'Sports Categories' at foot of this document. Please note: should the level of entries be such that judges are unable to judge small v. large fairly, this may be subdivided into categories based on turnover.

SPORTS AND FITNESS CLUB OF THE YEAR

This club must demonstrate that it:

Has excellent facilities
- Programmes to suit all ages
- Encourages sports participation
- Has an active social membership

STUDENT UNION OF THE YEAR

The Student Union of the Year must be:

- Creating an environment which encourages students from all walks of life and which encourages members to interact with each other
- Provides current bar offerings at sensible prices
- Provides a secure environment for students to socialize
- To provide a broad and inclusive entertainment programme

TENNIS CLUB OF THE YEAR

See 'Sports Categorie' at foot of this document. Please note: should the level of entries be such that judges are unable to judge small v. large fairly, this may be subdivided into categories based on turnover.

TRADITIONAL CLUB OF THE YEAR

This Award will be given to the club which, in the judges' opinion:

- Retains its core values
- Continues to provide a safe and appealing place for members to socialise

Please note: the décor of the club etc is an added bonus; this category recognizes, however, that this is not necessarily top of the agenda for all traditional clubs.

WEBSITE OF THE YEAR

This club will demonstrate how it is using its website to promote the benefits/activities of its club, driving business and retaining/building membership.

SPORTS CATEGORIES - GENERAL

These clubs must be open throughout the year. Sports clubs must show:

- Commitment to the sport/club (e.g.: going the extra mile)
- Investment in facilities
- Social activities
- Encouraging sports participation of all ages
- Encouraging new members/players

Contact Us

Tel - 01753 272 022

Mail - info@clubmirror.com

Alchemy Contract Publishing Ltd
Gainsborough House
59-60 Thames Street
Windsor
SL4 1TX